Showing posts with label teaching. Show all posts
Showing posts with label teaching. Show all posts

Personal Brand: You

First off, I love this topic, and I would like to point out that all of us at times are either building or tearing down our own personal brand, all the time. But what we need to learn is, not how to tear or destroy it, but how to continue building it and creating more equity and trust in ourselves, from other people's point of view, which will create a stronger brand, "YOU." I also like to encourage people to build their personal brands as well. But before I get into it, I need to explain what our personal brand is?


Your brand is your reputation, as seen through the eyes of your 'clients', etc. A personal brand is a promise of the value your clients will receive. (Clients can be your friends, family, business related, or just about anyone you meet) In an amazingly complex and competing world--where it's increasingly hard to know what's real and what's not--having your customers not only acknowledge but support the promise of your brand is the key to building a thriving business or personal brand.

Who cares? Why do we build a personal brand anyways, what is it good for? Well these are good questions or questions that people may ask or want help with answering the 'why question'. Below is a list of why we try to build a brand:

Brands have a number of strategic functions, enabling you to:
  • - Differentiate yourself from your competition, it creates a unique YOU.
  • - Position your focused message in the hearts and minds of your audience, friends, etc. Let them know what they are getting when they are friends with you.
  • - The way you act and react to people should reflect your personal brand.
  • - Deliver your message clearly and quickly, it shouldn't be 'murky' as to who you are.
  • - Create strong loyalty with your friends and family, they know what to expect from you every time no matter what.

If you establish a place of trust and relevance in others' minds, you're already in the door. The more people that believe in your brand (believe in you), the more it will spread throughout your network, etc. without your pushing. If your brand is clear, distinctive, and easily understood, and expresses a unique, compelling benefit that people believe in, it will bring you many people towards you, business related or personal related.

To summarize what I mentioned above, I want to say that building your own personal is something we do everyday anyways. We constantly 'give off' who we are and what we are about. This in and of itself is good, but are we doing it in the best way? Most probably not.. There is probably a few things that you could change, also that you want to change, that would make appear and be seen the way you should be as well as want to be seen. You want to be seen as trustworthy, honest, caring and efficient. So show yourself that way. Make sure you are always punctual and on time, courteous to others and always give 110% regardless of what it is that you are doing in your life. Take every task as an opportunity to showcase who you are and what your made of. Build the brand "you" will only help you in the future and make others see you the way you should be seen.

So go ahead and build the "new YOU!"

Posted in: , , , , , , , , , on Wednesday, June 17, 2009 at at 11:25 AM 5 comments  

I'll pass...

So I recently got the worse thing imaginable for a human to get, something I wouldn't wish upon my worst enemy. I don't know how many of you out there have had this before, but it sucks and there isn't really anything you can do to prevent it, because it revolves around trust that each and everyone of us extends to someone else. (100% of the time actually)


Can you start taking a stab at what I;m thinking of yet?

Can you think of something that some of us do on a daily basis, and in fact all of us do this at least a few times a week, and we hardly ever know the person in which we put so much apparent trust in? That is essentially behind it.

I will give you a hint that will surely give it away, unless you already guessed it? And what this unimaginable thing has to do with is ..... FOOD! Specifically food from a restaurant or fast food joint. Somewhere we have to pay for it and trust the people making it that it is safe and good to eat. Why do we put this trust in these absolute strangers? Is it because we have no choice or is it because that's the way society has set it up? (If you want to eat away from home this is the only way to do it.)

Either way, take an extra glance at what goes in and out of your mouth next time and make sure it's cooked and prepared to YOUR standards. No need to risk it, trust me!

Because I recently got food poisoning from a local diner (actually the last 2 days) that I frequent often and probably over 100 times in the last year alone. They even know me and recognize me when I come in, but yet you still have to check whats set in front of you, no matter how hungry you are.

Just a word to the wise as I hope all of you can avoid this.

Ciao~

Posted in: , , , , , , , , on Wednesday, May 20, 2009 at at 10:27 PM 8 comments  

Life Referees

So who is reffing this game called "Life"?


When we were children growing up, it was mom and dad who were there to 'ref' you and watch over us at all times. They made sure to pick us up when we fell and dust the dirt off. They fed us our favorite meals and told us bedtime stories. They told us when we needed to be home at night and what was accepted and/or expected of us at all times.. But mom and dad aren't around forever and there is a gradual weening period where we have to start fending for ourselves.

Some people start the road to maturity and independence earlier than others, but either way we all need to get there sometime. We all need watch out for ourselves and make the right decisions without the help of referees from the side lines. When this happens though is up to you, but either way it's inevitable.

Some of us flourish without people helping us while others flounder in the water, always looking around for the next helping hand, just to keep their noses above. I agree we all need help from time to time to get anywhere in this life, but you also need to be able to stand on your own two feet as well, even if it's only for a few minutes here and there.

There are many good feelings that come with standing up by yourself though. Like when you accomplish an extremely lofty goal after months of trying. You get the feeling of accomplishing something by yourself, with no one else's help, which is the biggest 'high' ever. It's like a splash of fresh water when your standing under the sweltering sun. It's great! And it makes you want that feeling to last and to come back again soon.. (and it will)

"Life referees" are going to always be there, but use them seldomly, and when you need them let them know you appreciate them. (For example: Mother's Day, I hope you all gave your mothers a call??) But more importantly show them that you can do everything on your own, and that will be the biggest reward you could give. And that's when this cycle starts over again....

As you get older and become a very active member of society and start your own family, you then in turn, become a referee as well and you will love it. (I know I am making up some new rules, Muwahaha) And you get to share your experiences with others and see the other side of the street. I can only imagine what a trip that will be.. haha!

Posted in: , , , , , on Monday, May 11, 2009 at at 9:43 AM 11 comments  

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